Toby is a seasoned business builder with a background in strategy, business transformation and consumer goods. He's always happiest in the great outdoors, having spent much of his spare time skiing, paragliding and travelling across the world.


Sasha is a tech investor and serial entrepreneur. His family also produce olive oil on his farm in Tuscany. An avid tennis player, he takes olive oil to survive the battering his body gets. He now adds CBD to the mix.  Sasha is also often seen at medical marijuana conferences.


Matt is brand design expert with a background in developing and directing commercials and branded content.  He was recently head of design at the Fintech start-up, Curve. He’s passionate about the outdoors and filming and photographing nature.

Sarah is a fashion, lifestyle and digital expert, having worked with influencers and big brands for years. Ex-ballerina, now a climber and yogi, and yes, that is a real picture of her in the yoga studio.


Maarten is Swedish and is a self-taught web developer. He has done in excess of 50 web sites and we love his can-do approach. His passion is getting outdoors and flying drones, not too near an airport, we hope.

Melanie is a food scientist who has over ten years’ experience creating nutritious products with Unilever, and is now running her own food consulting business. She lives and works in nature an hour outside of London and tends bees in her lovely garden.

Gavin is a cannabis investor and entrepreneur, having spent his first career with food companies and Facebook. He is currently setting up a hemp incubator in ever so trendy Bethnal Green.

William is a young management consultant and has worked with us on past projects. He has joined us in his free time (weekends) to help with our research efforts. He is happiest on the slopes skiing.